Consulting Services
Helping You Build Your Power to Win
Strategic Planning
The first step in any successful winning advocacy program is an effective organizational strategic plan - a strategic plan that provides a road map to fulfill your organization's mission with maximum efficiency and impact. MWC can help you articulate your goals and lay out the action steps and resources you will need to accomplish them. Our services could include:
The first step in any successful winning advocacy program is an effective organizational strategic plan - a strategic plan that provides a road map to fulfill your organization's mission with maximum efficiency and impact. MWC can help you articulate your goals and lay out the action steps and resources you will need to accomplish them. Our services could include:
- Assistance in designing a strategic planning process that involves all key stakeholders
- Preparing a realistic and comprehensive assessment of your organization’s strengths and weaknesses
- Helping identify clear priorities and create implementation plan with specific action steps
- Identifying actions that are necessary to implement your strategy.
- Compiling a resources inventory and helping create a plan to ensure you have the resources necessary to implement your strategy
Advocacy Campaigns
Our goal is to help your organization build a winning advocacy program. Whether you have an immediate issue or longer-term advocacy campaign to achieve your strategic policy objectives, MWC can help. We have the experience and knowledge to help you build an advocacy campaign that will have real impact on the policymakers and opinion leaders you need to win over. To do make that happen we will work with you to:
- Identify and recruit your most effective grassroots and grasstop advocates
- Create an effective ongoing advocacy training program
- Build an effective grassroots advocacy network
- Evaluate and utilize technologies and online tools to boost your advocacy
- Develop ways to energize and activate your advocates
- Establish metrics to evaluate and improve your advocacy efforts
Message Development
An essential element of any winning advocacy campaign is getting your message heard. Your advocates need to and understand your updates and action alerts so they can take effective actions. The targets of your advocacy need to get your message loud and clear through all the static that they hear every day. MWC can help make your advocacy communications clear and easily understood and we will work with you to ensure that your organization has a recognizable message that gets to your targets in a timely way that has real impact.
To make sure your communications are as effective as possible, we:
To make sure your communications are as effective as possible, we:
- Get to know your issues, your advocates and your targets
- Help you develop effective messages and convert them into talking points your advocates can really use
- Work with you to create newsletters, action alerts, updates and other communication tools that are understandable and actionable by the appropriate audiences
- Establish and utilize metrics to fine tune and improve your communications
Voter Engagement Programs
For many organizations, winning advocacy includes actively engaging your stakeholders in the electoral process. Registering, educating and turning out your advocates and supporters for national, state and local elections can leverage your advocacy and empower your organization and its advocates. MWC can help you evaluate whether civic engagement should be a part of your winning advocacy program and, if so, how to go about it, appropriately and effectively. We can help you design and implement effective voter registration and GOTV programs that fit your organization and resources.